Gen Z: Getting to know the 'Me is we' generation

Members of Gen Z find gratification in evolving their identities from "me" to "we".

These digital-savvy younger consumers tend to deeply value inclusivity, community and building a better world. The brands that demonstrate altruistic values and communicate authentically will be the ones to connect most meaningfully with this generation.

Some of the top interests Gen Zers say they follow on Instagram:

1. Music

2. Fashion

3. Travel

4. Food and drinks

5. Films

Gen Zers see Instagram as a place for interacting with:

1.Celebrities

2.Influencers

3. Brands

4. Friends and family

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