Social updates
- buzz digital
- Dec 30, 2019
- 2 min read
Instagram Brand collabs!
IG announced a new test that extends the Brand Collabs tool – which has only been available to Facebook creators – to a select group of Instagram creators. The tool is designed to help businesses connect with relevant influencers for branded content partnerships. Brands can indicate the type of audience they want to work with, including country, gender, age, number of followers, and interests. When brand collaboration campaigns are running, Instagram will provide performance metrics while giving brands the option to promote influencer content in the feed like an ad.
Snapchat unveils interactive ad format.
In partnership with Paramount Pictures for the 2020 release of “Top Gun: Maverick,” Snapchat has launched a new interactive movie preview ad format dubbed the “trailer reaction lens.” These AR lenses allow Snapchat users to participate in the campaign by creating their own content in a split-screen format, capturing both the movie trailer and the user’s reaction. Users can add creative elements to their reaction shots with digital overlays used to promote the film. The move adds Snapchat to the growing list of platforms attempting to encourage real-time interaction from users.
Combatting misinformation on Instagram. In an announcement from parent company Facebook this week, Instagram is expanding its fact-checking program globally to allow third-party fact-checking companies around the world to assess misinformation on the platform. Instagram will partner with 45 different fact-checking organizations to rate the truthfulness of photo and video content on the app. Media that’s found to contain misinformation or untruthful content will be hidden from the Explore and hashtag pages, with a warning overlay blocking the content in the feed and Stories until users tap again to see the post. To determine which content should be sent to fact-checkers for review, Instagram will use a combination of platform data and feedback from users.
The social network has released a new report on the Facebook topics
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