What metrics matters in IG?

Engagement rates, Hashtag Performance, Follower Growth Rate

Besides that, secondary metrics that matters to you are:

👉Reach – Shows you how many unique accounts viewed your story.Reach is important because it gives you an idea of how many people have shown an interest in your content by viewing your Stories. 👉Exits – Tell you which story users were on when they exited your story. Exits can show you which slide was the least popular in the line of story posts.If someone exited your Instagram Story through a certain post, it may be an indicator that it was not well received. 👉Taps Forward.- shows when a user skips forward to the next slide. Like Exits, it may also show posts that are not received as well as others.

Instagram Stories is a great example of how Instagram has continued to grow and position itself as one of the premier social media platforms.

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