Top 3 E-Commerce trends in 2020 E-Commerce

1. Viable alternatives to traditional cookie-based tracking - Leading browsers has implemented stronger privacy protection to enable better protection in terms of blocking cookies and tracking.

2. The lines between online and offline retail became increasingly blurry - Retailers integrated more digital technology into offline stores, and started to offer in-demand services like click-and-collect, QR code scanning, and instant checkout.

3. Gen Z becoming increasingly socially conscious, we are seeing many turn towards second-hand and resale apps - Looking ahead to 2020, we could potentially see consumer interest in sustainability and environmental issues impact fast fashion ecommerce brands.

What does this means for you? 👉 Cookies based tracking accuracy may be affected due to browser blocking/ad blocking apps/add-ons 👉 Competition will up their game in the offline retail side to give consumer more reason to shop offline. 👉 Simplicity in clothing is the key to winning Gen Z.

Do you agree? Tell us what you think below.

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